Thursday, February 10

Proenza Schouler Skypes a Fitting

Proenza Schouler designers Lazaro Hernandez and Jack McCollough wrapped up today's Independent Fashion Blogger conference "Evolving Influence" at Milk Studios.

They talked of how fast fashion has become these days -- four collections instead of two for them, how
the samples for next Wednesday's runway show are just now beginning to arrive from Italy and how they had to do a fitting via Skype the other day. It didn't go well.

Hernandez went old school at some points, referencing VHS tapes, Blockbuster, Elsa Klensch and accessing WWD online via a dial-up modem connection. But they read and get inspiration from the fashion blogs, in fact 10% of their mood boards, they said, come from personal style blogs. 

And if they could meet anyone, either dead or alive? Designer Christian Dior and President Barack Obama.

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