In an alternate reality, Sierra Fromberg could be a poet.
In the reality we know and inhabit, this East Village boutique owner is a poet -- a poet of the past. As a purveyor of vintage clothing and part of 9th Street's ever-morphing vintage retail scene, Sierra imbues her East Village shop, Grey Era Vintage, with poetic elements, naturally utilizing flashback to its maximum capacity.
Grey Era proprietor Sierra Fromberg, photo by Jamie Newman
The exposed brick railroad layout creates its own caesura of sorts, from the antique wooden bench out front to the fireplace to the backyard garden, in between - pause - housing upcycled silk shells and camp shirts, long sheer on-trend dresses and floral maxis, denim cut-offs and long sweaters in an ode toward the '90s. New jewelry designs like Noise Girl's brass and zinc nut macrame bracelets and necklaces -- couplets practically, the way they're designed -- play foil to the main characters of contemporary vintage.
The window of Grey Era's adorable boutique
I had the incredible luck to sit down with Sierra last week, as she treated me to
