Friday: 5ive Featuring Grey Era Vintage's Sierra Fromberg

Welcome to FashionWhirled's newest feature, Friday: 5ive, where we pose 5 pertinent questions to our fav interview of the week and whose graphic design was influenced by our own lovely divine miss *m. Whaddya think? You likey?! Let us know and comment below!

Our premiere Friday: 5ive column debuts with Grey Era Vintage's owner and stockist extraordinaire, Sierra Fromberg, whom we had the pleasure to learn all about yesterday here. Major FashionWhirled thanks to Sierra for all the time she's taken to chat back and forth with us. Now, get out there and go shop at her lovely East Village boutique. Grey Era Vintage is conveniently located at 435 East 9th St (between 1st ave and ave A)...you can come hang with FW before/during/after!

The fashionable Sierra Fromberg

Photo by Jamie Newman

Friday: 5ive

FashionWhirled:  what role does vintage play in your everyday life?

Sierra Fromberg:  vintage shopping as a shop owner is

Grey Era Vintage's Sierra Fromberg: The Liquiteria Interview

In an alternate reality, Sierra Fromberg could be a poet. 

 In the reality we know and inhabit, this East Village boutique owner is a poet -- a poet of the past. As a purveyor of vintage clothing and part of 9th Street's ever-morphing vintage retail scene, Sierra imbues her East Village shop, Grey Era Vintage, with poetic elements, naturally utilizing flashback to its maximum capacity. 

Grey Era proprietor Sierra Fromberg, photo by Jamie Newman

The exposed brick railroad layout creates its own caesura of sorts, from the antique wooden bench out front to the fireplace to the backyard garden, in between  - pause - housing upcycled silk shells and camp shirts, long sheer on-trend dresses and floral maxis, denim cut-offs and long sweaters in an ode toward the '90s. New jewelry designs like Noise Girl's brass and zinc nut macrame bracelets and necklaces -- couplets practically, the way they're designed -- play foil to the main characters of  contemporary vintage. 

 

The window of Grey Era's adorable boutique 

I had the incredible luck to sit down with Sierra last week, as she treated me to